Crenshaw Skate Club collaborated with Coca-Cola on a beverage can and a capsule clothing collection consisting of jerseys, shorts, denim jeans, tees, hoodies, and skate decks. Inspired by Coca-Cola’s 1970s “For The Real Times” campaign, this collaboration is reimagined as “For the Realest Times”—a tribute to the everyday, intergenerational moments that define inner-city life. From front porch storytelling to unfiltered and joyful hangouts with friends, the collection honors the authenticity and emotional richness of these experiences that preserve the identity and culture of urban communities.
“While I was designing this collection, my grandpa shared how he once worked as a delivery driver for Coca Cola in the 70s. I was fascinated by how a product could connect generations. Intergenerational learning and connection happens every day in our communities, from conversations with our elders to hangouts at the skatepark with friends. When I came across the “For The Real Times” campaign from my grandpa’s era, it made sense to reinvent it with inspiration from personal moments skateboarding and living in South Central LA. I hope that when people share the cans or wear the clothes, they can spark timeless conversations and build memories across generations with Crenshaw Skate Club" -Tobey CSC
